With a growing number of mobile users, many real estate firms are leveraging mobile application development to expand their business. As a real-estate firm, you should conduct extensive research on developing a real-estate mobile app. 

Developing such an app is an efficient way to reach maximum customers, thus increasing your ROI, sales, and lead generation. 

In this article, we will discuss some of the benefits of developing a mobile app for your real estate business along with features you should integrate.

How Developing a Real Estate Mobile App can Help you Grow your Business?

There are various benefits of developing a mobile app for your real estate business. Some of them include:

1. Build Your Brand:

In this digital era, you should not spend a huge amount on traditional advertising mediums such as billboards, print, and television. Instead developing a mobile app can help you increase your brand’s awareness and allure clients instantly. 

You should aim to create a practical and functional app for your customer in order to gain their attention and convert them into loyal clients. Additionally, brands with mobile apps are perceived as reliable and credible. 

This is because mobile apps expand your brand presence as opposed to a website since an app is more noticeable on a customer’s mobile screen as compared to a browser bookmark. Moreover, this leads to increased customer loyalty towards your brand since your app is a tap away.

2. Connect with Customers:

Customer interaction is the key to a firm’s success, especially for a real estate firm. Mobile apps are the answer for increasing customer loyalty and customer satisfaction. Further, they are gateways for clients to both interact with your business and purchase your real estate services. 

Real estate firms without a mobile app tend to lose a substantial amount of leads. A mobile app can instantly boost your lead generation. For instance, when you send highly targeted notifications for a new property listing you generate many prospects.

3. Strategically Target your Audience:

With mobile apps, you can leverage GEO listings, demographics, and users preferences to effectively target key customers. Furthermore, you can narrow your target through time-sensitive and location-specific messages. This strategy will not only deliver targeted ads at the right place and time but will also lower your ad spending.

4. Gain a Competitive Edge:

Your real estate mobile app will set you apart from your competitors thus helping you achieve a competitive advantage. In addition, you can use this marketing and communication tool to allure a large chunk of the property market. 

Using a reliable digital marketing strategy, you can enhance your customer’s experience by providing value to your clients and giving your competitors a run for their money.

5. Provide Value to your Clients:

Your mobile app can boost your online presence, generate value for customers and extend your market reach. Incorporating useful features like VR tours, IDX integration, data listing, social media integration, customization, personalization, mortgage calculators, and much more can boost sales, generate ROI all while gaining your client’s loyalty.

Features to include in your Real Estate Mobile App:

1. Artificial Intelligence:

You can incorporate AI in your app to analyze your user’s preferences and their requirements for effective and personalized suggestions. 

Moreover, artificial intelligence can monitor changes in listings, pricing and can streamline maintenance requests. Not only that, it can assist in risk management.

2. Blockchain:

Blockchain refers to a system of recording information that makes it impossible to cheat or hack the system. Blockchain technology can be integrated into your mobile app to prevent fraud in your business operations.

This technology double-checks essential documents thus ensuring that nothing is altered. Further, it can prevent various mediators from charging excessive fees for their service.

3. Virtual Reality Tours:

VR can revolutionize the real estate industry since your potential renters and buyers can easily see around a house without physically visiting or before making a purchase decision thus saving time and effort. 

Moreover, due to the COVID-19 pandemic, everyone is home-bound, thus this feature can promote social-distance along with increasing your sales. Ask your app developers to integrate this feature.

4. IDX Integration:

Internet Data Display or IDX is a basic industry standard that allows brokers to display each other’s property listings (Multi-Listing Service or MLS) data on the internet. For your real estate app to be successful, you should have this integration.

5. Data Listings:

A huge database is a core feature of your real estate mobile app since you will need many listings of potential buyers for your app’s success. 

Database listings include information such as tax history, property description, home value, images, or VR tours of the property to name a few. Don’t forget to ask your app developers to add relevant information linked to the properties to ensure clarity for your clients.

6. Robust Search:

Finding the right property can be made easy for clients by incorporating advanced filters and a robust search in your mobile app. It can include features like state, city, pin code, mapping, and so on. 

Finding the right mobile application development firm is highly essential. Our experts will not only help you develop your mobile app but will provide support and marketing services thus ensuring that your mobile app targets the right audience in all its glory. 

To learn more about our mobile development services, book a FREE Consultation today.

7. Social Media Integration:

Social media can help your business reach new heights. You can link all your social media channels and sharing options to your app instead of posting content separately. 

Not only will this boost your brand awareness but it will be easy for your clients to share a listing on social media thus increasing your lead generation.

8. Mapping:

You can add a mapping feature that will provide accurate results when combined with GPS. This will facilitate your customers in finding the location of a listed property so they can visit.

9. Comparison:

Adding a comparison feature will allow your prospects to understand and compare various property listings and come to a conclusion. Further, you should ask your app developers to regularly update the properties listed on your app to ensure sure shot success.

10. Mortgage Calculator:

A real estate app that can provide accurate information about mortgage rates, down payments, and loan programs is an ideal tool for your target audience. 

Conversely, if you are unable to provide accurate information, you can link your mobile app to various banks that can provide relevant information to your prospects.

11. Visual Signatures:

Save your client’s effort, time, and hassle of paperwork by integrating visual signatures. These digital signatures can also be linked to cloud facilities like Evernote, Google Drive, Dropbox to import essential files, monitor their status, and to send reminders.

12. Calendar:

Calendar integration in your mobile app can make it easy for both sellers and buyers to schedule appointments linked to properties.

13. Push Notifications & Favorites:

“Favorites” feature should be visible on the user’s profile. This will allow users to shortlist among various listings thus aiding them in the purchase decision. 

Additionally, push-notifications should be personalized and can alert users on price modifications, property updates, and new properties in a certain area.


A real estate app can help your business reach new heights. Follow these tips to ensure the success of your real estate mobile app. Additionally, you should regularly update your mobile app by incorporating your target audience’s feedback.

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